The AI Ad Creative Workflow
for Coaches & Service Businesses

I'm going to share [X] ads that are currently running in my niche. Read all of them before you do anything else.
[PASTE AD COPY HERE]
Now analyse them and identify:
1. Hook structure: is each ad opening with a question, a statement, an identity callout, a story, or a pain point? Note which is most common.
2. Avatar language: how does each ad describe or address the person it's targeting? What specific words or phrases are used to make the reader feel seen?
3. Core pain being addressed: not the surface problem, the emotional root of it.
4. The transformation implied: what does the ad promise, explicitly or implicitly?
5. CTA friction level: is the ask high-commitment (buy, apply, book) or low-commitment (watch, download, comment)?
After the analysis, give me:
- The 2-3 hook patterns that appear most consistently
- The specific pain language being repeated across multiple ads
- The CTA pattern that seems most common in the stronger ads (longer-running = likely better performing)
- One gap you can see, something the competitors are NOT addressing that could be a strong angle
I'll use this as the brief for writing my own ad copy.

I need you to write high-converting Meta ad copy for a coaching client. Here's everything you need.
THE CLIENT:
Name: [Coach name]
Offer: [What they sell, e.g. "1:1 coaching programme for X"]
CTA goal: [e.g. "Apply for a free 15-minute Clarity Call"]
Brand name: [Brand name - do NOT put this on the image copy]
THE AVATAR:
Who they are: [Specific identity, e.g. "High-achieving Muslim wives, 32-48, UK-based, professional career, married"]
Core pain: [The real emotional problem, e.g. "Successful outside the home, quietly losing their marriage inside it"]
What they've already tried: [e.g. "Talked to friends, read self-help books, hoped things would improve on their own"]
What they secretly want: [e.g. "To feel genuinely close to their husband again without having to fight for it"]
What they tell themselves: [The internal objection, e.g. "He's a good man. I should be grateful."]
COMPETITOR PATTERNS TO BUILD ON:
[Paste in the key findings from Prompt 1: hook patterns, pain language, CTA structure]
NOW WRITE:
9 ad variations, 3 for each of 3 different emotional angles:
- Angle 1: The loneliness/invisibility angle (feeling unseen despite being high-achieving)
- Angle 2: The love vs. connection angle (still love him, can't reach him)
- Angle 3: The clarity/permission angle (you already know, you're allowed to want more)
For each ad, give me:
- HEADLINE: The on-image text (large, bold, uses a highlighted key phrase)
- BODY: 1 sentence of supporting copy for the image (no em dashes, use commas)
- PRIMARY TEXT: 3-4 short paragraphs for the Meta ad body (above the image in feed)
- AD HEADLINE: 6-8 words for below the image
- DESCRIPTION: 1 sentence below the headline
- CTA BUTTON: Recommended button label
Rules:
- No em dashes. Use commas.
- No brand name on the image.
- Call out the avatar specifically in every primary text.
- Primary text should feel human and emotionally resonant, not like AI copy.
- The CTA should always be low-friction ("Apply for a free Clarity Call", not "Buy now").

Create a high-quality lifestyle photography image for a Meta ad creative. 4:5 aspect ratio (1080x1350px).
SUBJECT:
[Describe who is in the image: age range, ethnicity, clothing, any key details]
Example: "A Muslim woman in her late 30s wearing a dark green hijab and a simple linen top"
SETTING:
[Where are they, what's in the background]
Example: "Sitting at a light wooden kitchen table. A second empty chair is visible opposite her. Morning light through a window."
MOOD & EMOTION:
[What is the subject feeling? What should the viewer feel looking at this?]
Example: "Contemplative, quietly introspective. A sense of stillness and unspoken thought. Not sad, but carrying something."
LIGHTING:
[Natural light is almost always better for this style]
Example: "Soft natural morning light from the left. Warm tones. No harsh shadows."
COMPOSITION:
[How should the image be framed for use as an ad]
Example: "Subject positioned in upper-centre frame. Leave clean space in the lower third, where text will sit."
STYLE:
Editorial lifestyle photography. Realistic, not obviously AI-generated. Cinematic colour grading. Not stock photo. The image should feel like it belongs in a real person's Instagram feed.
DO NOT include: Text, logos, overlays, watermarks, heavy filters, anything that looks staged or artificial.

I'm going to share Meta Ads campaign data with you. Before you summarise anything, I want you to interrogate the numbers, find where the real problem or opportunity is, not just describe what happened.
CAMPAIGN DATA:
[Paste your Meta export here, include: spend, reach, impressions, clicks, CTR, landing page views, cost per result, and any conversion events]
CONTEXT:
Campaign objective: [e.g. Traffic / Leads / Conversions]
Target audience: [e.g. "Women 30-50, UK, interests: coaching, personal development"]
Landing page destination: [e.g. "Application form for free Clarity Call"]
Expected conversion: [e.g. "Application submitted"]
Campaign has been running: [X days]
NOW ANSWER:
1. Where is the bottleneck? Is the problem at the impression level (reach/frequency), the click level (CTR), the landing page level (click-to-conversion gap), or the tracking level (conversion events not firing)?
2. Which ad or ad set is performing strongest and why, based on the data?
3. Which ads are underperforming and what's the most likely reason?
4. What is the single most important thing to fix or test next?
5. If I wanted to scale spend on this campaign, what needs to be true first?
Then give me a short client-ready summary (5-8 sentences) I can send to the client explaining what's happening and what we're doing about it. Write it in plain English, no jargon.